Crisis Management Plan
Cool Beanz Espresso Bar
Statesboro, Ga
In Fall 2021, I took a crisis communications course. As part of the curriculum, we were given the opportunity to chose a company in the southeast region of Georgia to represent in all of our assignments. I chose Cool Beanz Espresso Bar, located in the heart of downtown Statesboro.
At the end of the semester, we put together a detailed CMP for the shop. This project opened my eyes to the idea that is it not a matter of, “if” an organization will encounter crisis, but “when”.
Reputation management is crucial for crisis preparation. When risks arise and pose as potential crises, deeply-rooted community trust and engagement can create a space for quick reputational recovery or prevent the crisis from developing in the first place.
A business with a good reputation stands strong in the eye of a crisis. To prevent, prepare, manage, and recover from crisis, a crisis management plan should be carefully put together and practiced regularly.